Before addressing the concept of e-marketing, we had to first mention basic concepts about the two basic elements of e-marketing, namely marketing and the Internet.
The function of 7FigureCycle marketing is one of the most important administrative functions of any organization that supports success and achieving its general objectives. The ability of any organization to produce goods and provide services is limited unless accompanied by an effective marketing effort that helps to identify consumer needs and increase the sales and profitability it seeks. The proximity of the two sides of the exchange and the ease of navigation between the benefits of the product and the consumer, especially the Internet, until the world is called the small village because of its services and privileges, so the success of electronic commerce depends on a deep understanding of the concepts of marketing and components and knowledge ideas E) to apply them on the Internet to promote goods, services and ideas effectively.
What is the definition of marketing?
Marketing is a word derived from the Latin term Mercatus, which means the market, as well as from the Latin word Mercari, which means trading.
Marketing has undergone several definitions, in which economists and those interested in marketing activity tried to define their concept from the period of time they were in and based on the economic and social data associated with them.
– The American Marketing Association (AMA) first defined it in 1960: that marketing is the practice of business that directs the flow of goods and services from product to consumer or user.
This definition has been criticized for not addressing many marketing functions as well as ignoring the role of marketing in service organizations and non-profit organizations. The definition of the consumer’s role in determining its needs and desires has been neglected.
In 1965, the Marketing Staff of the Ohio State Universiting was defined as: the process in which a society can predict, increase, and satisfy the demand structure of economic goods and services through the provision, promotion, exchange and distribution Material of these goods and services.
This definition is more comprehensive than the definition given by the American Marketing Association, where the basic marketing elements (products, pricing, promotion, distribution) have been identified and that need to be seen as an integrated system, interacting regularly to achieve goals System more efficiently.
As Kotler defined in 1980, marketing is a human activity that aims to satisfy the desires and needs through the exchange process.
In 1981, Macarthy knew that marketing is the social process that directs the economic flow of products and services from product to consumer in such a way as to ensure that supply and demand match and lead to the achievement of society’s goals.
– The 7 Figure Cycle Marketing Association (AMA) gave a second definition in 1985, which is the best definitions provided: Marketing is the process of planning, implementing, creating, pricing, promoting and distributing the ideas or goods and services needed to complete exchanges that meet the needs of individuals and achieve the objectives of the organization .
This definition, unlike its predecessors, is comprehensive and clear and is one of the best definitions that have been provided so far in the field of marketing, because it addressed the elements of the marketing mix on the one hand, and exchanges on the other, which lead to satisfying the needs of individuals and achieve the objectives of the Organization, Therefore, this definition has given great importance to the role of the consumer in determining his needs and desires.
Having read these definitions, we can analyze the basic concepts of marketing as follows:
1 – Humanitarian needs are the basis of marketing desires are an advanced stage of needs, and the man of marketing to continuously seek to satisfy the needs and desires of a group of consumers who serve them.
2. The demand for a good is determined by the individual’s desire to acquire and his purchasing power.
3 – Products are the means available to satisfy certain needs, and therefore the product includes not only material goods, but also services, ideas, people and organizations.
4 – Exchange is the essence of marketing, and therefore the marketing activity required to perform as long as there is a process of reciprocity between two parties.
5 – The marketing transactions include two basic types are financial transactions and the amount of cash paid as a price for access to the product or service.
6. Marketing is a process – not just an individual exchange – and involves many activities that lead to the ultimate goal of exchange.
What is the definition of the Internet – the second element of e-marketing?
The Internet is a global network connecting several thousand networks and computers in different types and sizes in the world, and is currently gathering various universities, institutions, organizations, organizations and individuals. And thus became the largest means of communication that allows the transfer of information and files among all participants easily and at any time and at the lowest cost, until the world is now called a small village or the world of illusion or virtual.
The number of subscribers to the network is constantly increasing, and perhaps the most important reasons for the success and spread of the network is the adoption of a unified language speech, used by all devices connected to the network regardless of the type of device or factory or software running or place, the network uses a system or protocol known as TCP / TP, and a component of the success of the network as well as being a good intermediary between the two parties of the exchange of information (product and consumer), the publisher of information can disseminate information to millions of subscribers in the network, and the user can access information from different sources and from several areas without leaving Its place, 7 Figure Cycle Review is the most important The characteristics of the Internet as a two-way center for the exchange of information and when compared to television, radio, newspapers and magazines, we find that in all these methods works to formulate information and broadcast, and there is a group of recipients receive this information, but in the case of the Internet all publisher and recipient, The Internet gives an unmatched ability to broadcast what it wants to publish. The Internet can also be considered as a world-wide information base, consisting of the sum of information stored on all network-connected devices. Some even argue that the Internet has largely denied the importance of a place circumstance, regardless of the location of the network user. Was its source.
The use of the Internet is not limited to collecting information and viewing the most prominent news sites only, but rather to occupy the importance of one of the effective marketing tools used when launching marketing plans to introduce new products in the market, we find that making the goods or service noticeable and known to Internet subscribers are different from The process of printing the advertisement in a newspaper or television ad Therefore, the Internet is an ideal technology and one of the new tools for communication and promotion of goods or service.
We can say that the transformation of the world in various fields due to the spread of digital technology has not been immune to the marketing profession, which has also seen a marked change in nature and qualifications.
What is the definition of e-marketing?
E-marketing is the key to achieving the objectives of the enterprise and includes the identification of needs and desires of the target market and obtain the desired satisfaction more effectively and competently than competitors in an environment and tools that combine the Internet space with all the available technology to communicate between humans, whether electronic mail or other electronic tools.
E-marketing is a general term applied to the use of computers and communication technology for the marketing of goods and services and is defined as the use of information technology to effectively link the functions provided by sellers and buyers. E-marketing uses many techniques such as electronic data interchange (EDI) mail) and EFT (Electronic Funds Transfer) on a large scale.
E-marketing is also defined as defining and identifying the needs of customers and satisfying the needs in a way that profits the company and ensures its survival using the modern communication technology of the Internet, and electronic marketing aimed at a specific group of customers are a mixture of ordinary people as well as companies.
Thus we have completed the concept of electronic marketing, which we conclude from the following:
– Marketing is a social and administrative process through which individuals and groups obtain their needs and desires through creating, delivering and exchanging products of value to others and one of the most important functions of the organization at all and through which it can achieve all its immediate and future goals.
– The Internet is the largest global network, the largest source of information in the world and can provide several services.
– The Foundation can benefit from various Internet services in their business transactions through electronic marketing.
– that electronic marketing has become a reality and that its prospects and possibilities do not stop at the limit and electronic marketing is found to stay.
– that e-marketing helps to increase sales in institutions that the costs will be somewhat lower than the traditional marketing, which we will mention the difference between them in the coming days, God willing.